Here are some highlights of toys that will be introduced this year:
Playskool Heroes – These are transformer playsets for boys ages 3 – 6. The pieces are bigger, easier to handle and the themes are Firehouse, Spiderman and Transformers. Some playsets include a story book with themes of friendship, loyalty and working together - “helping” action oriented – not violence oriented. Jerry Perez, Playskool General Manager described the vision for this line as “Big boy toys for little boy hands.”
|Cookie Monster Lunch Play Dough Set|
Sesame Street theme – Another favorite of mine were the new Sesame Street theme toys. The Cookie Monster Lunch Play Dough Set which makes letters, fruit and cookies, I know will be used at my house. I can’t wait to join in the fun.
|Sesame Street Playset|
The Hasbro show allowed me to get a peek at these and many more products but they won’t be on the market until the fall. I’ll be doing product reviews – and maybe some giveaways then.
More Toy Fair stories later this week...so stay tuned.